zip water
Higher engagement at lower cost. Advocacy delivering pipeline impact, not just social noise.
Brief
Content was product-led: features, specs, appliance shots. Campaign cycles were expensive with limited resonance. No advocacy layer, missing the most powerful growth lever: word-of-mouth
Results
✱ Designed the Zip Tribe, a brand-owned community of advocates.
✱ Reframed social as storefront + community hub, not just a content channel.
✱ Layered UGC and advocacy content into every campaign to amplify reach without extra media spend.
Project Scope
✱ 183% increase in shared and saved content in 8 months
✱ Tribe content boosted NPS, directly linking advocacy to sales conversion
✱ UGC library reduced paid content reliance, lower CAC over time