Blackmores
More content, less spend, reporting that actually informs marketing investment.
Brief
Multiple agencies, scattered content, duplication everywhere. No single voice. Reporting focused on outputs, not business outcomes.
the eddy system applied
✱ Research-led framework mapping audiences, entry points, and journey across digital, aligning internal and agency teams under one streamlined strategy
The impact
✱ One calendar- faster approvals, fewer bottlenecks, less wasted time
✱ Shifted reporting from “posts out”- “impact in” (brand lift, advocacy, purchase intent)
