weave living
Multi-market efficiency. One budget delivering 4x the coverage and shelf life.
Brief
Markets working in silos. Costly campaign bursts with no continuity. Licensing and talent fees are ballooning.
the eddy system applied
✱ An Australia/Singapore pod managed multi-market production.
✱ Applied Hero → Remix → Native framework across 4 personas, 4 market- Japan, Hong Kong, Singapore and Korea.
✱ Negotiated streamlined licensing for stills + video.
the results
✱ 5 hero films, 20+ remix edits, 7+ native pieces = 12 months of always-on content
✱ Consolidated licensing and production, 25%+ cost savings vs localised shoots
✱ System approach cut delivery timelines by half, keeping launches on track
